An interview with Sergey Lee

The new issue of RBC+ Yug and the North Caucasus carries an exclusive interview with the subject of the Business Force project, LeePrime Group managing partner Sergey Lee. The interview is devoted to creating projects at the intersection of hotels, medicine and wellness, and to how the synergy of these directions is forming a new culture of caring for health and quality of life.

The subject of the issue explains why the Southern and North Caucasus macro-region is becoming a point of attraction for high-technology wellness projects, how the expectations of premium-segment guests and patients are changing, and which solutions genuinely let business "change the world" — from developing medical tourism to introducing personalised longevity services.

The piece is published in the section "The Business Force project: people changing the world" (p. 70) and is available in the magazine's print and digital versions.