The art of healthy sleep
Maria Sonina, the ideologist of the wellness brand The Garden of the management company LeePrime Group, presented at Hotel Business Day
by Ruviera her vision of the future of the hospitality industry — from architecture and environment to the neurobiology of sleep.
Today caring for health goes beyond physical fitness: mental wellbeing and brain health come to the fore. Sleep is becoming not a luxury but a key element of recovery, and with it a whole industry is growing rapidly — from sleep tourism to technologies for mindful sleep.
"A hotelier works with biology. Everything we create affects the human body. Even while the person is asleep," notes Maria Sonina.
In The Garden's concept, architecture meets neurobiology. Light, sound, temperature, the choice of materials — every detail is designed around natural biorhythms. Light regulates melatonin production, silence creates a sense of safety, natural textures and scents help the brain relax.
LeePrime Group is building a complete wellness hospitality ecosystem: from choosing the location to creating spas, wellness centres, hotels and resorts. The main goal is to give the guest the chance to recover, not merely to rest.
"If a guest leaves feeling clarity, rest and inner balance — then the hotel has fulfilled its true mission," underlines Maria Sonina.
In an age when sleep is becoming the new currency of quality of life, The Garden is betting on deep recovery as the foundation of the future guest experience.
