Sergey Lee: "The growth of domestic tourism is driving the industry forward"

Demand for holidays in Krasnodar Krai really is very high today. You could say the era of domestic tourism has arrived. Investors are motivated to put money into this area and the state provides support. The health resort industry has particular potential here. It will develop even faster on the back of domestic demand and rising quality. Domestic guests have become more demanding still: they want to receive service at home that is no worse than what they used to get abroad. That is why hotels, sanatoriums and wellness complexes will direct maximum effort and resources into developing and improving the quality of the product.

Growing interest in preventive medicine has spurred investment in refurbishing sanatoriums and bringing them back to life. LeePrime Group managing partner Sergey Lee told RBC Yug how this trend will affect the region's tourism industry:

LeePrime: "The growth of domestic tourism is driving the industry forward" — RBC (rbc.ru)