A very, very important broker
On 23 July the PARADE development conference hall hosted a meeting with LeePrime Group CEO Liliya Dorokhina devoted to developing the brand and to modern approaches to creating resort real estate. At the presentation, which gathered brokers and partners, the company announced the launch of a new programme of titles for its premium apartments and for those who promote them.
The new programme creates an internal system of statuses for LeePrime properties and the partner network. Apartments will be able to receive special titles reflecting the level of service, the design and the quality of the client experience, adding to the market recognition the complex at the Rosa Khutor resort has already received. For brokers and partners a progressive scale of levels is being launched — from the basic status to the elite VVIB (Very Very Important Broker).
Participants in the programme will take training and testing on the LeePrime extranet: short modules on the product, service standards and communication style will help build a consistent level of expertise. Partners will earn points for passing tests, selling apartments, actively promoting the brand and producing quality content on social media. Accumulated points can be converted into valuable gifts from LeePrime Group hotels — from a beach pass to nights in a presidential suite — and also into access to private events and additional privileges within the loyalty programme.
The programme launches at the end of August 2026.
