A word from the company
The story of LeePrime Group began long before we assembled our own collection of resorts and city hotels. Our core management competences and hospitality standards were formed on international-level projects, including work on projects with the Lotte brand. It was there that the foundations of our premium-segment expertise were laid: attention to detail, established service standards and the ability to work with the most demanding guests and partners.
On the basis of that experience, LeePrime transformed into an independent Russian hotel operator of a new generation. By 2023 the company was already acting as a Russian operator with a portfolio of projects in southern Russia, with an emphasis on the premium segment and health resort properties. In parallel we were building our own development methodology: from concept and architectural solution to bringing the product to market and reaching planned profitability.
An important milestone was the signing of a strategic partnership agreement with ImmunoHealth. That step marked a new stage in the development of the health resort industry and became the starting point for strengthening our expertise in medicine, preventive diagnostics and wellness approaches to longevity. By 2024 the first project to integrate ImmunoHealth's solutions was LeePrime Collection Medvezhy Ugol, a resort of active longevity and a mindful attitude to health.
In June 2023 we took the next step — the LeePrime Residence serviced apartments were presented. In the same year, at the St Petersburg International Economic Forum, an agreement was signed to build a large hotel complex with 1,650 rooms at 4–5 stars, including the reconstruction of a yacht club — a project that became for us an example of large-scale resort development in a new format.
By the end of 2025 a full collection of hotels and resorts had taken shape under LeePrime's management: from the sea coast of Sochi to the mountain spaces of Krasnaya Polyana and the business centre of Krasnodar. The company's portfolio now includes properties of different formats — from active-leisure resorts and family projects to city business hotels and serviced apartments. This has allowed us to work with different scenarios of a guest's life and to create an ecosystem in which rest, work, health and education complement one another naturally.
The logical continuation of the medical and wellness agenda was a strengthening of the educational direction. Powerful educational and scientific centres in biotechnology, nutrition and the hospitality industry are already taking shape in Russia, among them the Russian Biotechnological University ROSBIOTECH, which is developing clusters of continuous education and engineering and technology educational ecosystems. At the university, with the participation of LeePrime Group, the Graduate School of Hospitality Management institute and the LEEPRIME Project Workshop laboratory have been created, bringing together academic traditions and the practical standards of a working management company. In dialogue with such institutions and drawing on the best of Russian educational experience, LeePrime is building its own educational cluster within its resorts and mixed-use projects — as an environment of growth for residents and guests, and as a factory of the hospitality industry's future leaders.
The current stage of development is strategically important for us. We have rethought our approach to managing and scaling projects, introducing digital tools, the automation of business processes and systematic analytics at every level.
As a result, LeePrime is becoming the first digital operator in Russia in the segment of developing and managing hotel, resort and mixed-use real estate.
Today LeePrime is a dependable, creative and effective developer and management company able to create not merely individual properties but coherent ecosystems. We bring together development, medicine, education, gastronomy and cultural and family scenarios into a single architecture of living that answers the market's current demands and the expectations of the most exacting audience.
