Hospitality 2.0: digital trends for the hotel industry
On 22 October 2024 Victoria Vasilieva and Akbar Tursynbay took part in Yandex REKonfa, the largest technology conference of its kind. The event brought together leading experts in technology, analytics and digital solutions.
The team attended the conference to learn about the latest trends in IT and digitalisation that can be applied in the hotel business. During the event they took part in the presentation of new Yandex products and discussed promotion case studies, the growth of digital advertising, the evolution of artificial intelligence, and neuromarketing — the triggers, emotions and reactions to an advertising product, and how to win an audience.
"Even though we work in hospitality, digital technologies play an ever greater role in our business" — notes Victoria Vasilieva, Deputy Commercial Director. "But let us not forget that behind technology and artificial intelligence stands a person, which means human emotions play a large part in shaping the result — and one of the tenets of real success is to love what you do. To be honest and sincere with your audience, to exceed expectations and to give people a new emotional experience that shapes the best possible scenario for the present and the future"
About the Yandex REKonfa conference:
Yandex REKonfa is an annual conference bringing together technology professionals, developers, analysts and business leaders. The event covers current topics in the development of the internet, artificial intelligence and machine learning, and their application across different sectors of the economy.
