Intellectual capital in tourism and hospitality: the role of university education in delivering national priorities

LeePrime Group took part in the All-Russian academic and practical conference "Intellectual capital in tourism and hospitality: the role of university education in delivering national priorities"

The event brought together representatives of the tourism and hospitality industries, the public sector and the academic community, providing a platform to discuss current issues in the industry's development and the delivery of strategic objectives.

Liliya Dorokhina, CEO of LeePrime Group, gave a talk on "What management professionals the hotel business needs in the face of today's challenges". In her address she set out the competences and expertise young specialists need in order for the Russian hotel business to respond effectively to market challenges.

The conference examined key themes connected with building the intellectual capital of tourism and hotel sector businesses, improving educational programmes and strengthening Russia's competitive position as a leading global destination for travel and business.