LeePrime Group's press secretary gave a master class for tenth-graders at the Financial University

Irina Bakancheva presented a step-by-step method for creating a hotel's DNA: from developing an original concept to choosing effective media channels and shaping the guest experience.

One of the key emphases of the master class was the importance of using digital marketing tools and social media, which allow a hotel to build trusting relationships with guests and strengthen its brand reputation.

"A guest entrusts us not only with their safety but with their memories and their impressions. In the case of five-star hotels, with their status as well. New media allow us to trust unknown people, companies and ideas. To trust brands."

At the end of the master class the tenth-graders asked Irina about LeePrime Group, about producing in the hospitality industry, about the most effective promotion formats and about how future professionals can best develop media communication skills.