Sergey Lee on building new hotels in Russia, current trends in hospitality and the importance of developing Medical Wellness

Frontdesk.ru has published an interview with the managing partner of LeePrime Group

The most important thing is to match the times. People have become better informed. The guest is now not merely a user of services but a direct participant in the process. Everyone knows their rights and is well versed in matters of service. That is why we work, among other things, with big data and keep an eye on banking, retail and other service sectors. A personal approach to every guest is developing rapidly right now. More and more often people look for hotels with wellness options and medical support — and we are ready to give them that. There are few "playing coaches" who are able not just to stand at the helm but to immerse themselves in the process, and that matters a great deal.

Sergey LEE, LEEPRIME Group: "There is no task of becoming the first. There is the goal of being ourselves" | The community of hotel business professionals frontdesk.ru